Alex Hibbitt
Engineering director responsible for the customer platform at Storio Group, who led the observability transformation to protect peak-season revenue and reduce log costs and mean time to detect.
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Feb 22, 2026 • 26min
From 1.16 BillionReactive Logs A Day To Proactive Insight: Storio Group And Dynatrace
Alex Hibbitt, Engineering Director at Storio Group who led the observability transformation. He recounts consolidating multiple e-commerce platforms, the strain of 1.16 billion log lines a day, and how a culture-first approach plus AI-driven observability cut log costs and detection times. He also shares the Black Sunday wins where early detection prevented millions in impact.
