Alan Cassels
Health policy researcher and author focused on pharmaceutical marketing, drug policy, and evidence-based medicine; known for work examining how industry influences prescribing and for co-authoring the book Selling Sickness.
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Feb 12, 2026 • 13min
How pharma markets disease to sell more drugs
Alan Cassels, a health policy researcher and author who studies pharmaceutical marketing. He explains how companies create disease markets and spin statistics to make marginal drugs seem vital. Short, punchy takes cover how risk is framed, why most patients gain little, and how marketing shapes prescribing.
