Alan Andrews
Founder of Old Barracks Coffee and expert on premium coffee experiences, focusing on pricing as part of customer experience, positioning, and product education.
Best podcasts with Alan Andrews
Ranked by the Snipd community
Mar 29, 2026 • 5min
EE489 - Mentor Moment: Alan Andrews - Pricing as an Experience, Not a Number
Alan Andrews, founder of Old Barracks Coffee and premium coffee experience designer. He explains pricing as communication and positioning. He discusses how a moment of pause can deepen appreciation. He breaks down menu tiers, high-end microlots, and guiding customers to avoid confusing till moments.
