Alain Thys
Experience architect and founder of Alain Thys & Co., specializing in designing customer and employee experiences and author of So You Want To Be Customer-Centric?.
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Mar 17, 2026 • 1h 16min
Building a Customer Movement: How Companies Create Experiences That Work | Alain Thys, Revisited
Alain Thys, experience architect and founder of Alain Thys & Co., helps companies build customer and employee experiences into their systems. He talks about turning vision into lived experience. He explains designing incentives and environments so people naturally do the right thing. He covers choosing the right customers and employees, hiring for cultural fit, and future-proofing experience and CRM design.
