
Afolabi Oyerokun
Co-founder of Honu Worldwide and product development/sourcing expert with a track record of launching multi‑million dollar products on Amazon and building and exiting seven‑figure private label brands; emphasizes innovation, IP protection, and automation.
Best podcasts with Afolabi Oyerokun
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Feb 25, 2026 • 17min
Throwback: Protecting Your Genius - The Essential Role of IP in Building a Profitable Brand
Afolabi Oyerokun, co-founder of Honu Worldwide and product development/sourcing expert who launched multi‑million dollar Amazon products, discusses innovation, automation, and carving niche products. He highlights protecting designs with patents and copyrights, a real copyright enforcement win, and how IP boosts brand exit value. Practical points on design, packaging, and listing strategy round out the conversation.


