Adrian Zhang
Co-founder and operator of The Woobles, responsible for operations, wholesale and business strategy, and early media buying; partnered with Justine to scale the crochet kit business from a Brooklyn apartment to retail and licensing deals.
Best podcasts with Adrian Zhang
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Mar 26, 2026 • 1h 28min
How The Woobles Built a Cult Brand: Product, Not Marketing
Adrian Zhang, co-founder handling operations and strategy, and Justine Tiu, creative lead and UX designer turned craft educator. They recount turning crochet from therapy into a retail and licensing business. Topics include scaling from a Brooklyn apartment, product-first design and tutorials, channel pivots after iOS14, wholesale pitfalls, licensing wins, and balancing marriage, family, and company growth.
