Adrian Rosenkranz
CRO at Webflow and experienced enterprise software revenue leader with past roles at Salesforce; focuses on scaling go-to-market teams, RevOps, and applying AI to discoverability and conversion strategies.
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Mar 10, 2026 • 41min
AI Go-To-Market Strategy: Why the B2B Sales Funnel is Dead
Adrian Rosenkranz, CRO at Webflow and seasoned enterprise revenue leader formerly at Salesforce, shares how AI is reshaping go-to-market playbooks. He explores shifting from a linear sales funnel to two priorities: discoverability by humans and agents, and conversion into trust. He also discusses uniting revenue teams, using AI for rolling ICPs, and where humans still add decisive value.
