Adrian Rietveld

Adrian Rietveld, TaylorMade's senior tour manager, shares insider knowledge on driver development and player fittings. He discusses the brand's stars like Scottie Scheffler and Rory McIlroy and why some pros hesitated to adopt new gear. Rietveld reveals how the new QI4D driver achieved notable performance gains through innovative design and carbon technology. Custom face designs for players maximize their preferences, while testing shows significant distance and accuracy improvements. This fascinating conversation sheds light on how top players optimize their equipment.