Adam Katz
President of the Blue Square Alliance Against Hate and spokesperson for the organization's national campaigns, responsible for strategy and data-driven messaging to combat Jewish hate.
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Feb 11, 2026 • 38min
EMERGENCY MINI-POD! Behind Robert Kraft’s Blue Square Super Bowl Ad with Org President Adam Katz
Adam Katz, president of the Blue Square Alliance Against Hate, oversees strategy and data-driven messaging to fight Jewish hate. He breaks down the $15M Super Bowl ad: who the campaign tried to reach, how the creative was tested and refined, reactions and criticisms from the Jewish community, and why measuring impact and allyship matter for next steps.
