Adam Haig

Content creator behind Dice Drinks And Dad Jokes focused on tabletop wargaming and diorama builds; known for a daily short-form series documenting a massive brick-by-brick miniature castle that drove strong growth on Instagram and YouTube.

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Apr 1, 2026 • 25min

SPI 923: Short-Form Video Case Studies (From Challenge Participants!)

Adam Haig, creator of Dice Drinks And Dad Jokes, documents a massive brick-by-brick miniature castle that drove millions of short-form views. Karen Bemmes, creator of Gluten Free from the 513, developed a repeatable tasting format, gained on-camera confidence, and launched live cooking streams. They discuss daily short-form strategies, sustaining long projects with shorts, viral clip mechanics, and building community momentum.

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