Adam Gershowitz
COO of Brain Jar Games and former production director on Overwatch, who led the Dead as Disco demo launch and discussed community-driven growth, playtesting, and creator strategies.
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Feb 23, 2026 • 1h 12min
400,000 Wishlists in a Month: Dead as Disco's Steam(ing) Playbook
Adam Gershowitz, COO of Brain Jar Games and former Overwatch production lead, talks rapid demo scaling and community-driven growth. Eden Chen, founder of Pragma and FirstLook, explains playtesting, player segmentation, and sentiment tools. They cover viral TikTok traction, referral-driven community growth, Discord bots, in-game surveys, and creator tooling that powered massive wishlist and demo spikes.
