Adam Freda
Managing Director at 50 South Capital (Northern Trust's alternatives arm) specializing in secondary investments with experience on the secondary buy side since 2013.
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Mar 20, 2026 • 49min
The Secondaries Shift: Liquidity, Timing, and Opportunity in Private Markets
Jerry Graunke, family-office operator focused on services businesses; Tim Ladin, family-office investment professional with value-investing roots; Adam Freda, MD at 50 South Capital specializing in secondaries. They discuss the rise of secondaries into a core allocation. They cover liquidity-driven selling, GP-led continuation funds, diligence speed and alignment, and where families choose funds versus direct deals.
