Abigail Sussman
Behavioral scientist and researcher at Chicago Booth focusing on consumer behavior and corporate social responsibility, discussing empirical findings on internal versus external CSR.
Best podcasts with Abigail Sussman
Ranked by the Snipd community
11 snips
Feb 18, 2026 • 26min
Do consumers care about corporate social responsibility?
Abigail Sussman, behavioral scientist at Chicago Booth who studies consumer behavior and corporate social responsibility, discusses internal versus external CSR. She compares fixing a company’s own harms to donating externally. Topics include when consumers prefer internal fixes, risks of advertising fixes, trade-offs between blame and benefit, and why sustained efforts build credibility.
