Abby Butler
Product manager on the Search Ads UI team focused on creating and optimizing ad experiences to deliver user and advertiser value, with experience working on features like image extensions and asset-driven formats.
Best podcasts with Abby Butler
Ranked by the Snipd community
Feb 25, 2026 • 37min
Search ads: How Google is reimagining experiences that drive value
Adam Bullock, UX lead who shapes on-screen ad experiences, and Abby Butler, product manager focused on Search Ads UI and asset-driven formats, unpack how Search ad design is evolving. They discuss how AI enables new ad formats and personalization. They explain balancing user trust with advertiser value. They cover why assets appear differently and the testing that guides safe rollouts.
