John Greely runs marketing for Slickstream, a software company that handles search and engagement tools for hundreds of food blogs. Slickstream has rolled out features specific to Google web stories and John talks about ways bloggers can increase engagement through them. - The potential value of web stories in the future is promising, so they're worth paying attention to now. - Use stories to let your personality shine. - Don't allow the lack of confidence in this medium keep you from getting started.
