Lipstick on the Rim Your Supplement Guide for Your 30s, 40s & 50s — with Perelel’s Co-Founder
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Nov 4, 2025 Victoria Gioia, co-founder and CEO of Perelel, shares her journey in creating an OB-GYN-founded women’s vitamin brand. She discusses the importance of stage-specific supplements tailored for women’s health, including prenatal and perimenopause packs. Victoria highlights common nutritional gaps women face, particularly around protein and calcium. She navigates the myths on social media and offers tips for managing energy, mood, and brain fog. Plus, she emphasizes self-care and confidence-building for women, especially as they age.
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Historical Research Gap In Women's Health
- Women were largely excluded from clinical research for decades, creating major gaps in knowledge about female health.
- Victoria Gioia links this research gap to misdiagnoses and slow answers for many women's conditions.
Personal Pregnancy Wake-Up Call
- Victoria Gioia discovered nutritional gaps during pregnancy after her daughter was born with a cleft lip and dental issues.
- That personal experience propelled her to research prenatal nutrition and start Parallel.
Let Doctors Drive Product Formulation
- Build supplements from clinical needs, not marketing trends.
- Victoria Gioia recommends medical-led formulation guided by OB-GYN patient needs.