PR + SEO = Peanut Butter and Jelly w/Visibility on Purpose

Lydia Bagarozza and Bridget Sicsko, co-founders of Visibility on Purpose join me to explore the synergy between PR and SEO, sharing actionable tips for small business owners to enhance visibility and credibility. 

From pitching to publications to leveraging backlinks, learn how these strategies can drive traffic, build authority, and create lasting impact. Perfect for entrepreneurs ready to step into the spotlight!

Key Takeaways:

1. PR & SEO Synergy: PR features not only enhance credibility but also boost SEO through high-quality backlinks from reputable publications.
2. Pitching Best Practices: Craft tailored, mindful pitches to grab the attention of writers and editors. Trending topics and unique angles can increase your chances of being featured.
3. Affiliate Marketing Insights: Many online gift guides and articles are affiliate-driven. Understand how to leverage this model to get featured.
4. The Long Game of Visibility: Both PR and SEO are long-term strategies that compound over time, building authority and trust for your brand.
5. PR Tools & Ecosystem: Writers need sources for their articles—position yourself as a go-to expert or brand to support their work.

Memorable Quotes:

• “Your work is the answer to someone’s prayer.” – Briget Sicsko
• “PR is about borrowing someone else’s audience.” – Lydia Bagarozza
• “Helpful content buil

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

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