Ep 98: Justina Cerra Lucas Breaks Down What Marketing Really Is and What It Isn't

Justina doesn’t believe that there’s a one-size-fits-all solution to your marketing, but she also believes that it doesn’t have to be complicated or overwhelming. In fact, she says over-complicating it is one way that leads to sucky marketing.

We’re going to chat about what it looks like to create a marketing plan that doesn’t suck, especially for creatives, agencies, and people who are out there selling branding and marketing, but just can’t do it for themselves.

Justina Cerra Lucas is a marketing professional by day and cat mom by night. With over a decade of experience in marketing across industries ranging from nonprofit to Hollywood entertainment and everywhere in between, she found that her favorite people to work with are other creative small business owners. She's been around long enough to bring thoughtful strategy to the table and knows that marketing doesn't necessarily have to be complicated in order for it to be successful. Empowering others to be able to carry out their marketing confidently is her jam.

Tune into this episode to hear:

Why you have to stop taking generic marketing advice from other business owners
How to stop asking yourself what you should be doing and think like your target audience
Why agency owners need to focus on building a real marketing strategy, not getting on TikTok
How to set your marketing budget with the ROI in mind

Learn more about Justina Cerra Lucas:

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