Trapital Andreea Gleeson on TuneCore’s Next Chapter
Oct 9, 2025
Andreea Gleeson, the CEO of TuneCore, discusses her passion for empowering independent artists while diving into TuneCore's global impact and recent growth milestones. She highlights the significance of both superfans and micro-audiences in an artist's strategy. Gleeson also shares insights on upcoming tools and features designed to help artists maximize their reach and revenue. With the independent music scene booming, she addresses challenges such as market fragmentation and the influence of AI. Tune in for an inspiring look at the future of music.
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Discovery Replaces Access As The Barrier
- The new barrier is discovery, not access, because over 100,000 tracks upload daily and only 13% get >1,000 streams.
- Artists' main challenge is cutting through noise and finding audiences with affinity.
Use Data To Target Audience Discovery
- Use historical data to spot rising artists and scale marketing by matching tracks to DSP programs.
- TuneCore built Accelerator to put tracks into targeted marketing programs and help artists find audiences.
Accelerator's Measurable Impact
- TuneCore Accelerator reached 450,000 opted-in artists and drove billions of streams and discoveries.
- Artists in programs saw median revenue increase 5X and some moved up streaming segments.