167: How Experimentation and CRO Will Evolve in 2025 with Jonny Longden

In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways:

✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A/B tests and software; it should be a mindset applied across all areas of a business.

🧪 Learning from science: Even when controlled experiments aren't possible, using the best available evidence is critical. This is the essence of a scientific approach.

🌌 Goal-centric approach: Begin with clear goals and objectives. Think about the 'man on the moon' analogy where experiments make sense only within the context of well-defined goals.

🔧 Tools should support strategies, not define them: Don’t start with tools or data. First, figure out your strategic intentions for learning and growth, then find the tools that support your mission.

Listen to the full interview below and don't forget to subscribe for future episodes!

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.