The Talk Show With John Gruber 410: ‘Shipping vs. Shipping’, With Jason Snell
Oct 1, 2024
Jason Snell, a tech analyst specializing in Apple and Meta's innovations, returns to share insights on the latest product announcements from Apple. He dives into features of the new Apple Watch and iPhone models, discussing their advanced photography capabilities. The conversation heats up with a comparison of Apple's Vision Pro and Meta's AR technologies, revealing their divergent strategies in the rapidly evolving market. Snell also reflects on the challenges companies face in launching new products while maintaining consumer trust.
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New HEIC Files Carry Editable Sensor Sidecar Data
- Apple embedded extra sensor and editing data inside HEIC container files (the new .HEIC container) to let photographic styles be adjusted later without full raw files.
- They inflate file sizes ~25% to store sidecar sensor data and a dynamic-editable representation rather than a simple cooked JPEG.
Photos Was Rebuilt For The Many, Not Just Pros
- Apple redesigned Photos to prioritize both the photo grid and collections, aiming the app at a broad consumer base rather than pros like Aperture users.
- Snell argues Apple chose to consolidate photo features across devices for iCloud syncing and broad usability instead of sustaining Aperture as a pro product.
Apple Keeps Pro Apps For Strategic Ecosystem Value
- Apple keeps apps like Final Cut and Logic because they serve strategic platform and marketing roles beyond niche pro markets.
- Snell reasons Apple's ownership of flagship creative apps signals platform capability and supports device positioning like ‘film on iPhone’.