The Revenue Room™ with Liz Irving, President, Clarion Events North America

In this episode, host Heather Holst-Knudsen chats with Liz Irving, President of Clarion Events North America. With over 20 years of experience in the events industry, Liz shares her insights on data-driven decision-making, leadership, and innovation. She discusses her journey from marketing to president, how Clarion has transformed under her leadership, and the importance of customer-centricity in events. Liz emphasizes how data and AI are reshaping the events business, including how Clarion is leveraging these tools to future-proof their operations.

Liz Irving is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network for CEOs and their revenue-critical C-Suite teams leading multi-sided business models such as media, data/information, and marketplaces. Liz is excited to join H2K Labs at our upcoming event, RevvedUP 2025, on February 25-27, 2025 in Sarasota, FL where we'll delve deeper into enhancing enterprise value through data, digitalization, and AI with C-Suite leaders.

Takeaways:

• Liz’s Leadership Journey: From marketing to becoming the President of Clarion Events North America, and the importance of customer insights in driving commercial outcomes.
• Clarion’s Growth: How Clarion has evolved over the past decade, including their approach to acquisitions, company culture, and strategic planning.
• Data-Driven Innovation: How Liz and her team use data to enhance event experiences, personalize customer journeys, and increase profitability.
• AI & Future Trends: The role AI and data are playing in reshaping events, including Clarion’s use of AI for personalization, sentiment analysis, and improving customer engagement.
• Product Strategy: Clarion's approach to developing new digital offerings and sponsorship opportunities to drive customer satisfaction and revenue growth.
• Leadership Insights: Liz shares her thoughts on imposter syndrome, team empowerment, and why challenging the status quo is essential for future success.
• Digital Solutions and Learning Management: Clarion’s shift towards year-round customer engagement through digital assets and learning platforms.

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.