Growth In Reverse: Newsletter & Email Growth Spicy Newsletter Takes: Should You Really Do This? (#006)
56 snips
Jan 8, 2025 Dive into the debate over lead magnets: are they essential or overrated? Tackle the double opt-in dilemma and discover a fresh approach to boost engagement. Unravel the pros and cons of including full articles in newsletters versus redirecting to websites. Learn the art of A/B testing for subject lines and how it can elevate your email strategy. Explore whether ads in newsletters are a friend or foe, and weigh the effectiveness of referral programs versus genuine subscriber growth. Tune in for spicy insights!
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Custom Double Opt-In
- Avoid default double opt-ins; create a custom version within your welcome sequence.
- This ensures you can re-engage subscribers who miss the initial confirmation.
Strategic List Cleaning
- Clean your email list strategically, using re-engagement campaigns before unsubscribing.
- Segment inactive subscribers based on seasonal interest, like Matt Giovannisi does for pool care.
Chenell's Website Strategy
- Chenell drives traffic to her website for full articles, receiving frequent questions about this practice.
- She explains that Gmail would clip her long-form content, making a website necessary.