The Business Dan Goor on ‘Brooklyn Nine-Nine’s’ dramatic reversal of fortune
Jun 4, 2018
Dan Goor, co-creator and showrunner of 'Brooklyn Nine-Nine', shares his exhilarating journey of the show’s near-cancellation by Fox, only to be revived by NBC the very next day. He recounts his emotional rollercoaster while informing the cast and the overwhelming support from fans on social media. Goor reveals how network differences influence content, mentioning how NBC's creative freedom has allowed for edgier storytelling. He also shares plans for the future, blending fresh ideas with loyal fan expectations for the upcoming season.
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Bathroom Cancellation Call
- Dan Goor was in the bathroom when a Fox executive called to tell him Brooklyn Nine-Nine was canceled, which limited his immediate reaction.
- He told cast and crew the facts without false promises while expressing cautious hope about finding a new home.
Power Of Social Media Mobilization
- Social media outpouring made Save Brooklyn 99 trend worldwide and visibly boosted morale for cast and crew.
- International fandom and celebrity support amplified the campaign beyond typical cancellation reactions.
Studio's Preemptive Outreach
- Universal Television had preemptively contacted potential outlets in case Fox canceled the show, which enabled a rapid rescue.
- The studio negotiated quickly and secured a move within about 30 hours, surprising the creative team.