AppStories Digging into the DMA
Feb 4, 2024
Apple's response to the Digital Markets Act (DMA) in the EU, changes in app installs counting and charging, controversy surrounding Apple's App Store fees, issues with using American App Store from another country, and anticipating Chromium browsers on iOS and potential fragmentation are discussed in this podcast.
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Targeted Changes
- Apple's DMA changes reflect the law's focus on "Gatekeepers" and "core platform technologies."
- Changes primarily target the App Store, Safari, and iOS, excluding iPadOS and macOS.
DMA's Precedent
- The DMA is meaningful for setting precedents, prompting Apple to create 600+ new APIs.
- Other countries may leverage the EU's work, demanding similar developer access and user choices.
Poison Pill Strategy
- The DMA's "poison pill" elements deter smaller developers while incentivizing large players to remain.
- This revolves around a core technology fee for free apps exceeding 1 million annual installs.