FEAR & GREED | Business News Five Questions: Does anyone even Google anymore?
Mar 7, 2026
Adam Lang, a commentator on digital habits and AI sceptic, and Michael Thompson, a business and tech commentator, face rapid-fire questions about how they search and trust AI. They debate Google use, no-click searches, attribution and traffic, which LLMs power results, and whether AI answers satisfy users.
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Search Is Becoming Zero Click
- More than half of searches now happen in the no-click zone where users accept AI answers without visiting websites.
- Sean highlights the shift to AI summaries reducing web traffic and threatening ad-driven publisher models by removing clicks to source sites.
Make Content Discoverable To AI
- Content creators should optimise for AI attribution rather than just driving website traffic because traffic is no longer the primary currency.
- Sean suggests focus on making content discoverable to large language models so AI can cite your work.
Moved ChatGPT To My Home Screen
- Sean moved the ChatGPT tile to his phone's first screen and now uses ChatGPT for roughly 75% of searches.
- He changed his phone layout in the last fortnight to make AI search his default tool.