Everything Is Energy with Cathy Heller 8 Ways to Monetize Your Podcast - It's Your Turn to Podcast Series
Sep 23, 2021
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Podcasting Scales Income From Simple Tools
- Podcasting is uniquely low-barrier: a mic and Zoom can scale into major income.
- Cathy Heller calls podcasting one of history's easiest tools to amplify voice and revenue.
Use CPM Ads As A Scalable Base
- Start monetizing with podcast advertising using CPMs (typically $25–$50 per 1,000 downloads).
- Sell multiple ad slots per episode and scale episodes to increase predictable ad income.
Sell Extra Episodes To Loyal Fans
- Offer paid extra content (patron-only episodes, Q&A minutes, or behind-the-scenes) to listeners.
- Price access simply (e.g., $10/month) to convert loyal fans into steady income quickly.