Work From The Inside Out 107: 80% of What You Do Fails, Just Keep Going with Perry Marshall
At 26, Perry Marshall had a lot to look forward to in life. He was happily married, anticipating the birth of his first child and working as an engineer. Then, one day he was called into a meeting and was laid off. Perry quickly transitioned into a sales job as he didn’t want to “start all over” in another engineering role and felt it would be the easiest path to supporting his young family. Two years later, with bologna sandwiches, ramen soup, and lots of credit card debt, Perry realized that it was much harder than he thought it would be. Then, he was fired from that job.
Perry managed to get his next sales job before his new employer learned he’d been fired. But something was different. The second job started working. He discovered direct marketing. Perry attended a Dan Kennedy seminar, spending the last $300 he had on a credit card, and bought manuals about direct mail for small businesses. Next, he applied what he learned to do online marketing. The first commission check he got from that job was the biggest check he’d ever gotten. Four years later that company was sold for $18 million. He cashed out some stock options and started the business he continues to run today.
In this week’s Work From The Inside Out podcast, learn more about Perry’s journey and marketing strategy frameworks:
- Perry founded the $10 million Evolution 2.0 Prize with judges from Harvard, Oxford, and MIT. Launched at the Royal Society in London, it's the world's largest science research award.
- He's guided clients like FanDuel and Infusionsoft from startup to hundreds of millions of dollars.
- NASA's Jet Propulsion Labs use his 80/20 curve as a productivity tool.
- Perry’s reinvention of the Pareto Principle is published in Harvard Business Review.
- His Google book laid the foundations for the $100 billion Pay Per Click industry. An Ultimate Guide to Google Ads is the world's best selling book on internet advertising.
- Perry’s most recent book is: Detox, Declutter, Dominate: How To Excel By Elimination
Learn more and connect with Perry here:
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