The Game with Alex Hormozi ☠️THE THREE HORSEMEN OF THE SALES APOCALYPSE...and the THEORY behind each one. Once you understand this, you never need to "memorize" overcomes ever again | Ep 90
9 snips
Dec 8, 2018 AI Snips
Chapters
Transcript
Episode notes
Three Core Sales Obstacles
- There are only three fundamental obstacles in any sale: price, delay, and decision-maker.
- Understanding these as theory lets you invent tailored overcomes instead of memorizing scripts.
Price Is A Value Problem
- Price objections always boil down to perceived value, not sticker shock.
- Increase conviction or reduce perceived time and effort to raise that value.
Make The Offer Easier To Buy
- Decrease perceived time and effort to make your offer feel more valuable and achievable.
- Show how you've minimized effort and made the process simple for the buyer.