You don't sell programming, community or access to equipment at your gym.
Here's what you do sell: personalized exercise and nutrition plans. You're a coach.
You also sell accountability and results to clients.
In this episode, Chris Cooper explains why this realization is key to success in the fitness business.
Links:
Free Retention Guide
AGuard
Arbox
Register for the Two-Brain Summit 2020
Contact:
chris@twobrainbusiness.com
Timeline:
00:38 – Is your gym already too big?
3:45 – What you don’t sell.
7:05 – What you should be selling.
