How to Build Your Personal Brand in Public

Welcome to the first official episode of Built In Public!

If you’ve ever felt stuck choosing a niche… frustrated with low engagement… or unsure how to turn content into actual conversations and clients, this one’s for you.

In this episode, I’m breaking down the philosophy behind building in public (the authentic and awkward version)

I break down the biggest engagement mistakes I see creators making, why faces and formatting matter more than most people realize, and how to use your audience’s exact words to sharpen your messaging so they reach out.

And we get into the thing nobody wants to hear, but everyone needs to: consistency will always matter more than trying to game the algorithm.

00:00 Why I rebranded to Built In Public
05:15 How to actually find your niche (without forcing it)
10:19 The messaging strategy that makes people reach out to you
21:04 Why your content isn’t getting engagement
23:12 Formatting mistakes that kill performance
29:30 Consistency algorithm hacks

If this episode helped you think differently about your personal brand, leave a review and let me know what hit.

We’re just getting started.

Stay connected with me! 
courtney@smoothmedia.co
IG @courtlynnjohnson 
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