From the shadowy corners of incel forums, a new obsession was quietly emerging. To succeed, financially, socially and sexually, you need to level up your face and frame. Enter “Looksmaxxing”, the idea that how you look can be engineered to perfection to maximise your full aesthetic potential. It's a TikTok-fuelled culture of mogging, "bone-smashing", and glow-ups - and a way for young men to measure beauty, status, and self-worth. How far will some go to “max” their looks? Is it vanity, or a survival strategy in a hyper-visual world? And what does it reveal about the state of men’s mental health today?

Our listener survey is live - find it here.

This podcast was brought to you thanks to the support of readers of The Times and The Sunday Times. Subscribe today: http://thetimes.com/thestory

Host: Rosie Wright

Guest: Jack Burke, times contributor.

Producer: Dave Creasey

Image: Getty Images

This podcast was brought to you thanks to subscribers of The Times and The Sunday Times. To enjoy unlimited digital access to all our journalism subscribe here.

Hosted on Acast. See acast.com/privacy for more information.

Inside the world of "Looksmaxxing" - The Sunday Story