
Functional Relations #26 - Behavioral Economics for Real-World Interventions w/ Dr. Brent Kaplan
Jan 1, 2025
Dr. Brent Kaplan, a behavioral scientist and data expert affiliated with Advocates for Human Potential, dives into the fascinating world of behavioral economics. He explains how this field merges behavioral science and economics, uncovering why people sometimes behave irrationally. Kaplan shares insights on demand functions, optimal reinforcement schedules, and the significance of adjusting token economies to maintain motivation. He also discusses individual differences in delay tolerance, emphasizing the importance of tailoring interventions for effective outcomes.
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Shorten Delays To Preserve Reinforcer Value
- Shorten delays to reinforcement because initial delays sharply reduce reinforcer efficacy due to hyperbolic discounting.
- Tailor delay lengths per child and per reinforcer to boost intervention effectiveness.
Use Demand Curves To Set Schedules
- Map cost (response requirement) versus consumption to create a demand curve for each reinforcer.
- Use the demand curve to set schedules that balance behavior output and resource use.
Balance Richness And Leanness
- Find the 'sweet spot' schedule: not so rich that satiation occurs, nor so lean that behavior extinguishes.
- Adjust response requirements to preserve motivation while conserving reinforcers.




