
The Money with Katie Show On Influencers, Beauty Culture & "Corporate Confidence," with Kate Kennedy
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Oct 22, 2025 Katie Gatti Tossin, host of The Money with Katie podcast and author of Rich Girl Nation, joins Kate Kennedy to tackle fascinating topics like the 'hot girl hamster wheel' and the costs associated with beauty. They discuss how marketing co-opts feminist language and the financial realities women face as breadwinners. Through personal anecdotes, they explore negotiation tactics and the impact of caregiving on finances, highlighting systemic challenges while advocating for more conscious beauty routines and financial practices.
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Beauty Is Rented Power With Unequal Risk
- Conformity risk varies: those closer to Eurocentric beauty norms face lower costs of exiting the wheel.
- Beauty yields social and workplace advantages (pretty privilege) but is rented power that must be constantly paid for.
Marketing Rebrands Consumption As Empowerment
- Marketing often co-opts feminist language to rebrand consumption as empowerment.
- This hijack reframes purchases as self-investment while obscuring systemic issues.
Influencers Monetize Their Consumption
- Influencers profit because their visible consumption drives engagement and affiliate income.
- That creates a perverse incentive to sell consumption to audiences who won't see similar returns.






