329. Marketing An Agency Like A Consumer Brand: How They Package Their Services Like a 6 Pack of Beer

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Dana Hork is a transformational brand leader, entrepreneur, and founder and CEO of Beers with Friends, an agile creative agency helping ambitious brands solve high stakes creative challenges in just five days.

Dana partners with founders, CMOs and marketing leaders to unlock fast, high impact brand solutions through the agency's signature beer run sprint approach, delivering expert driven creativity without the bureaucracy of traditional agencies. And it's actually this exact beer run strategy that really caught our eye.

Continuing our series on unique ways to market a service, product, or offer in 2026, Dana shares why her agency packages their services like a direct-to-consumer beer brand. This case study unlocks how this unexpected positioning keeps Beers With Friends memorable and their client pipeline full.

Connect with Dana:

• www.bwfagency.com
• IG: @getbeerswithfriends
• https://www.linkedin.com/in/danahork/
• https://www.linkedin.com/company/beerswithfriends
• https://youtube.com/@beerswithfriends

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