From cave painters to digital creators, artists continually discover new ways to express themselves and connect. That connection is so important, because some people find art intimidating. And, let’s face it, a lot of people feel the same way about AI. In this episode, Alain Brusch, Global Head of Digital Platforms at Art Basel, shares how this premier international art fair is using cloud and AI technologies to create personalized and user-friendly experiences—like a companion that acts as a personal art concierge guiding people through the fair, and a computer vision feature that delivers detailed information about specific artworks, artists, and galleries in real time. Susan and Alain discuss how technology is making the art fair more accessible and fostering deeper connections between visitors and art, and Alain offers advice for getting started that applies to any industry.

Guest: Alain Brusch | ⁠Art Basel

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Host: ⁠Susan Etlinger⁠

The Leading the Shift podcast is a place for experts to share their insights and opinions. As students of the future of technology, Microsoft values inputs from a diverse set of voices. That said, the opinions and findings of our guests are their own and they may not necessarily reflect Microsoft's own research or positions.

Can AI make the world of art more accessible? | Art Basel