COO of Nuvho on Automating Hotel Revenue Strategy

What if the biggest mistake hotels make with technology isn’t adopting it too slowly—but using it to reinforce outdated assumptions about how guests want to interact with your property? In this episode, Matt Dybing, Co-Founder and COO of Nuvho, shares a candid look at how leading operators are using automation, revenue systems, and smarter distribution strategies to outperform competitors.

Nuvho advises nearly 200 hotels across Australia and the UK, ranging from small regional properties to world-class luxury boutiques. With a unique vantage point across hundreds of tech stacks and revenue strategies, Matt brings a practical operator’s perspective on what actually drives performance - not just what vendors promise.

• Why “luxury equals human interaction” is often wrong: Matt challenges a common hospitality assumption: that removing friction with automation hurts the guest experience. Instead, he argues that luxury today is about choice—letting guests decide whether they want a frictionless mobile check-in or a high-touch arrival.
• How top hotels use OTAs strategically instead of fighting them: Rather than avoiding OTAs, Matt explains how smart operators optimize listings to rank on page one, where nearly all bookings occur—then convert that visibility into direct bookings using better booking engines and websites.
• A real example of technology-driven turnaround: Hear how a struggling luxury lodge increased revenue by 50% and returned to profitability after implementing automated revenue management, proactive marketing, and improved financial visibility—demonstrating how technology works best when paired with the right operational philosophy.

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