How does agentic commerce change the balance of power between AI platforms and retailers, and why do you believe retailers will remain at the center of the transaction even as conversational interfaces grow?

As shopping shifts from keywords to conversations, how should brands rethink discoverability when queries become long, contextual, and highly personalized rather than short search terms?

Retail media has historically been driven by keyword bidding and sponsored products. What has to fundamentally change in measurement, optimization, and ad formats to make monetization work naturally inside conversational shopping experiences?

You’ve talked about harmonizing merchandising, media, and shopper experience rather than managing ad revenue in a silo. What does that look like in practice, and how can retailers balance relevance, margin, availability, and ad yield in an AI-driven ranking environment?

There’s a fear that agentic commerce will cannibalize existing channels. Why do you believe it will drive incremental growth instead, and what should brands and retailers be doing now to ensure they capture that upside?

Rethinking Retail Media: Where Monetization Meets Experience (Sherry Smith, President, Retail Media at Criteo)