Kiwis are less keen to hear offensive language in broadcasting, according to new reports.
A BSA survey has found more than half of the words assessed are now seen as less acceptable in broadcasting than they were four years ago.
The N-word and the C-word were considered unacceptable by the highest percentage of people.
AUT Communication Studies lecturer Lewis Tennant says it seems that a lot of people object to the racism and sexism attached to those words.
"The long-term trend for naughty words is still much more relaxed overall than over the past few decades."
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Heather du Plessis-Allan Drive