E196 | What Every Founder Must Learn About Risk, Identity, and AI with Steven Pettigrew

In this episode of The Kirk Miller Podcast, Kirk Miller is joined by investor and business advisor Steven Pettigrew for a conversation about risk, identity, self-worth, and the impact AI is having on the future of business.

Steven shares lessons from growing up in a family business, the shock of watching it collapse, and how that experience shaped his approach to building companies, managing risk, and helping founders scale and exit well.

They also break down why many entrepreneurs struggle when their identity is tied too closely to their business, how mentorship changes the game, and why AI is no longer optional if you want to stay competitive.

In this episode, Kirk and Steven discuss:

• The real reason founders plateau, burn out, or lose direction

• Lessons from growing up in a family business (and what it teaches you early)

• What business collapse teaches you about risk, resilience, and diversification

• Why identity and self-worth impact decision-making more than most people realise

• The value of mentors who've already walked the path you're on

• How to think about AI as a tool for results, not noise or distraction

• Why founders must become specialists to stay relevant in an AI-driven world

• How to build a business that supports legacy, lifestyle, and a strong exit

About Steven Pettigrew Steven Pettigrew is an investor and business advisor who helps founders build, scale, and exit successful businesses. With experience in growth strategy and mergers & acquisitions, Steven focuses on helping entrepreneurs make better decisions, reduce risk, and create lasting impact.

For more information on what was discussed in this episode head to https://kirkmiller.co.uk/programme/

The Kirk Miller Podcast is the show for business leaders and peak performers to get into the best physical and mental shape of their lives and unleash from within confidence they never thought possible.