317. Monique Perlmutter, VP Sales Riott Media at Marriott: Live from CES, Travel Media, Quirks of Traveling, CPG Case Studies

Watch on YouTube: https://youtu.be/fM2vQFxOF9M

Recorded live from CES, Daniel sits down with Monique Perlmutter from Marriott's Riott Media Network to discuss the rise of travel media as a new frontier within commerce media. Monique shares her career journey through digital media, Amazon Ads, and retail media before moving into travel media, where Marriott is building one of the first hotel media networks. The conversation explores how traveler psychology influences spending behavior, how brands can reach consumers throughout the travel journey, and why travel media presents a major opportunity for CPG and brand advertisers.

Topics Covered:

• Monique's career journey from digital media to Amazon Ads, Roundel, and Marriott Media
• Why travel media is a new and fast-growing segment of commerce media
• The travel journey and how consumer mindset changes from booking to the trip itself
• Marriott Media channels: on-site digital, in-room media, Wi-Fi portals, and off-site advertising
• Case study example of a Gatorade campaign targeting youth sports travelers
• The importance of measurement, incrementality, and proving media effectiveness