The Game with Alex Hormozi How To Harness "Boring"... Why better leads to bigger...(innovation & customers) And why better is better than NEW in business not marketing | Ep 81
23 snips
Sep 28, 2018 
AI Snips
Chapters
Transcript
Episode notes
Boring Is A Marketable Advantage
- Consistency (being boring) is a marketable and valuable product feature customers pay for.
- Boring operations produce predictable experiences that build trust and repeat purchases.
Chipotle Shows Growth Through Consistency
- Alex uses Chipotle as an example of growth through menu consistency rather than constant novelty.
- They added only two menu items in 20 years and still scaled massively through consistency.
Shrink To Amplify Profitability
- Do shrink and perfect before you expand; focus on making one location wildly profitable.
- Drive a single site to maximum profit rather than adding locations that dilute take-home profit.