The Smart Passive Income Online Business and Blogging Podcast SPI 917: We Sold Our Company… Here’s What No One Tells You (with Caleb Wojcik)
Mar 4, 2026
Caleb Wojcik, entrepreneur and former CEO who co-created the SwitchPod tripod, shares the story of building and selling a physical product company. He recounts rough prototypes, crowdfunding wins, manufacturing trips to China, retail and growth hurdles, and the emotional aftermath of letting go. Short, candid tales about timing, finances, and the sale process.
AI Snips
Chapters
Books
Transcript
Episode notes
From Tesla Sketch To 3D Prototype
- Caleb and Pat first sketched the SwitchPod idea at VidSummit 2017 and turned a finger-drawn concept into 3D prints and cardboard mockups.
- They iterated with Richie Norton’s product team, produced prototypes, and knew it was real when the 3D print felt right.
Creator Endorsement Fueled Kickstarter Surge
- Peter McKinnon received an early machined SwitchPod sample and posted a video six hours after the Kickstarter launched, helping the campaign hit its $100k goal in about 11 hours.
- They custom-made premium prototypes and used creator relationships strategically for launch momentum.
China Trip Fixed A Critical Manufacturing Issue
- Caleb traveled to China to QA the factory run and caught a molding issue that caused grinding, which they fixed before mass production.
- On-site adjustments prevented widespread defects when producing the first large batch.
