Ethical Grant Writing Sales Series #5: Ask Questions Before Booking Sales Calls

In this episode, Holly Rustick dives into a critical but often overlooked part of running a successful grant writing business—qualifying your leads before ever getting on a discovery call. Inside the Freelance Grant Writer Academy, Holly shares how having a structured vetting process, including key pre-call questions, helps ensure that potential clients are serious and aligned with your services. She explains why saying yes to every inquiry can quickly lead to burnout, especially as more people begin reaching out to “pick your brain” for free advice. 

Holly emphasizes the importance of setting boundaries, valuing your expertise, and creating systems that filter out unqualified leads so you can focus your time on high-quality, paying clients. If you’re ready to stop giving away free consulting and start running a more strategic, sustainable grant writing business, this episode will show you how.

ABOUT HOLLY RUSTICK

Grant Writing & Funding (GWF) has a Global Movement to Secure $1 Billion in Grant Funding for Good and $30 Million in Grant Writing Businesses by 2030. Holly Rustick, CEO of GWF, is leading the movement; a world-renowned grant writer with 20+ years of experience, bestselling author, and business coach for new and seasoned grant writers to replace their full-time income writing grants part-time from home through her signature programs: the Freelance Grant Writer Academy and the Grant Professional Mentorship.

Rustick is the host of the top grant writing podcast “Grant Writing & Funding” and the author of the Bestselling book, The Beginner’s Guide to Grant Writing. With an MA in International Political Economy, past-president of the Guam Women’s Chamber of Commerce, serving on numerous boards of directors, Holly is also an unapologetic feminist. She lives on the island of Guam with her beautiful daughter, Isabella.

CONNECT WITH HOLLY RUSTICK

Website: https://grantwritingandfunding.com/

RESOURCES:

Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox.
https://grantwritingandfunding.com/

Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home.
https://grantwritingandfunding.com/freelance-grant-writer-academy/

Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing.
https://grantwritingandfunding.com/mentorship

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Thanks for listening!

Warmly,
Holly Rustick

Leading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.