BarBend Podcast Infiltrating a Fitness Cult (w/Alix Best)
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Jan 17, 2023 Alix Best, co-founder of Swolverine, shares her experiences infiltrating the early days of CrossFit, being a woman founder in the male-dominated supplement industry, and the need for merit-based recognition in the fitness industry.
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First CrossFit Experience
- Alix Best's first CrossFit experience was a humbling one, getting her "ass handed to [her]" in a workout with Kelsey Kiel.
- Despite the challenge, she found the experience invigorating and it reignited her competitive spirit.
CrossFit Community
- CrossFit's welcoming atmosphere allows athletes to find their niche within various gyms and communities.
- Alix Best was surprised by CrossFitters' smaller-than-expected size in person.
CrossFit's Appeal to Female Athletes
- CrossFit provides younger female athletes a sense of belonging and competition beyond traditional college sports.
- This inclusivity promotes a sense of equality, regardless of gender, creating a level playing field in the sport.