Best Story Wins Why You Shoudl Use AI to Co-Create, Not Compete with Zach Kitschke of Canva
Jun 22, 2023
44:56
Today we’re talking with Zach Kitschke, CMO at Canva—one of the most impressive and disruptive companies around. Their mission is to empower everyone in the world to design anything and publish anywhere, and they are successfully doing it one user at a time. But being at the forefront of design and tech comes with its own challenges, as the need to innovate requires plenty of creative brainpower.
We chat with Zach about the intersection of artificial intelligence and creativity, how AI can serve as a co-pilot for human designers (by enhancing their creative process rather than replacing them), and how Canva is bringing AI into the fold with functionalities like Magic Design and Magic Words. From photo editing to generating copy ideas and translating content into multiple languages, the integration of AI into the creative process offers exciting possibilities for innovation and expanded creative expression.
Join us as we discuss:
We chat with Zach about the intersection of artificial intelligence and creativity, how AI can serve as a co-pilot for human designers (by enhancing their creative process rather than replacing them), and how Canva is bringing AI into the fold with functionalities like Magic Design and Magic Words. From photo editing to generating copy ideas and translating content into multiple languages, the integration of AI into the creative process offers exciting possibilities for innovation and expanded creative expression.
Join us as we discuss:
- The key features of Canva's AI-powered solutions
- Why AI collaboration is crucial for enhancing human creativity in design
- How Canva is addressing the challenges of maintaining brand integrity while creating content at scale