FEAR & GREED | Business News Q+A: Only 27% of work actually matters - here’s the fix
Mar 19, 2026
Jarrah Borman, Director of Strategy at OutRun Global, helps companies rethink workforce design. He explains why focusing on tasks rather than roles reveals wasted effort. Short, practical takes cover task visibility, duplicated work, the 27% skilled-work finding, and where to start with repeatable and remote-capable tasks.
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Visibility Not Capability Is The Core Problem
- Businesses underperform from lack of visibility into what work is actually being done rather than lack of capability.
- Breaking roles into granular tasks reveals duplicated or low-value activities that unintentionally tank organisational capacity.
Break Roles Into Tasks And Reassign Low Value Work
- Do break roles into tasks and activities to spot work with different cost profiles and automation potential.
- Example: a $150K marketing manager spending hours on reports could be freed for strategic work by reallocating reporting tasks.
AI Works Best When Tasks Are Mapped First
- AI excels at specific tasks and gives a roadmap for adoption when combined with task-level visibility.
- Pairing remote-capable task identification with global labour and AI magnifies cost and efficiency gains.