
The Town with Matthew Belloni Sora 2, AI Actors, and How Hollywood Can Fight Back
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Oct 2, 2025 Duncan Crabtree-Ireland, National Executive Director and Chief Negotiator of SAG-AFTRA, dives into the implications of Sora 2, an AI video tool that risks infringing on performers' likeness rights. He discusses the urgency for Hollywood to address these challenges, including why studios have yet to take legal action against OpenAI. Duncan also touches on the controversial AI actress Tilly Norwood and outlines protective measures for performers against unauthorized use. The conversation emphasizes the crucial balance between innovation and safeguarding creative rights.
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Act Now, Don't Rely On Uncanny Valley
- Treat current technical imperfections as temporary and act now to protect performers' rights.
- Don't rely on the 'uncanny valley' to prevent misuse as models will rapidly improve.
Training vs Output Is The Legal Battleground
- Courts so far may tolerate training on existing content, making output the battleground for legal fights.
- Rights-holders should focus strategies on restricting harmful outputs, not just training data.
Push For A Federal No-Fakes Right
- Push for new federal rights like the No Fakes Act to give individuals control and compensation over their image, voice, and likeness.
- Use statutory rights to bypass gaps where copyright and state publicity laws fall short.
