The Town with Matthew Belloni

Sora 2, AI Actors, and How Hollywood Can Fight Back

81 snips
Oct 2, 2025
Duncan Crabtree-Ireland, National Executive Director and Chief Negotiator of SAG-AFTRA, dives into the implications of Sora 2, an AI video tool that risks infringing on performers' likeness rights. He discusses the urgency for Hollywood to address these challenges, including why studios have yet to take legal action against OpenAI. Duncan also touches on the controversial AI actress Tilly Norwood and outlines protective measures for performers against unauthorized use. The conversation emphasizes the crucial balance between innovation and safeguarding creative rights.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Act Now, Don't Rely On Uncanny Valley

  • Treat current technical imperfections as temporary and act now to protect performers' rights.
  • Don't rely on the 'uncanny valley' to prevent misuse as models will rapidly improve.
INSIGHT

Training vs Output Is The Legal Battleground

  • Courts so far may tolerate training on existing content, making output the battleground for legal fights.
  • Rights-holders should focus strategies on restricting harmful outputs, not just training data.
ADVICE

Push For A Federal No-Fakes Right

  • Push for new federal rights like the No Fakes Act to give individuals control and compensation over their image, voice, and likeness.
  • Use statutory rights to bypass gaps where copyright and state publicity laws fall short.
Get the Snipd Podcast app to discover more snips from this episode
Get the app