In this episode, Adam Yee interviews Jess Haghani, the founder and CEO of Lucille, a pioneering nutrition company dedicated to the often-overlooked senior demographic. Haghani shares how her grandmother’s health struggles inspired her to disrupt the clinical, "shameful" legacy shake market with an aspirational brand and a superior, clean-label product.
The conversation dives deep into the technical side of food science, discussing how Haghani collaborated with Harvard nutritionists to develop a lactose-free, nutrient-dense formula featuring ingredients like avocado oil and agave.
Finally, Haghani explores the unique business challenges of the "silver economy," from designing senior-friendly packaging to navigating a go-to-market strategy that targets primary caregivers
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My Food Job Rocks!