CX Files Joanne Morrison - Outmarket - Modern Marketing For CX Brands
Joanne Morrison is the founder of Outmarket. She is based in Toronto, Canada.
Outmarket is a specialist marketing agency that is focused on BPO and CX companies.
Telling potential customers about your services has always been important, but as BPO gets more complex, more international, and AI changes how marketing can function, it is more important than ever to get great advice.
Peter Ryan called Joanne to talk about these changes and her advice for marketing in CX in the 2020s.
https://www.linkedin.com/in/joanne-morrison-52299711/
SUMMARY:
Mark Hillary and Peter Ryan discuss the challenges and mistakes in BPO marketing with Joanne Morrison, founder of Outmarket. Joanne highlights underinvestment in marketing, with typical BPO budgets being a fraction of the 2-8% recommended for B2B services. She emphasizes the importance of diversifying marketing efforts and leveraging AI beyond content creation. Joanne also stresses the need for effective post-event follow-up and risk-taking to stand out in a competitive market. She advises using AI for backend tasks like coding and research to improve efficiency and differentiation.